Sergey Gavrilets, Johannes Karl, and Michele J. Gelfand
PNAS 123 (7) e2522998123
People often get public opinion wrong, assuming their own views are unpopular when in fact many others share them. This widespread misperception, called pluralistic ignorance, can trap societies in harmful or outdated norms. We build a mathematical model showing how these misperceptions form and change over time, depending on whether cultures are “tight” (with strict norms) or “loose” (with flexible ones). Our results explain why support for issues like climate action or women’s rights is often underestimated, and why change happens faster in some societies than others. The model also points to practical solutions: in loose cultures, sharing accurate information works best, while in tight ones, lowering the costs of speaking up can spark social change.
Read the full article at: www.pnas.org
The yrCSS Advisory Board is composed of six members and is partially renewed every year. This year, there are three vacant places with a mandate of two years. We are therefore looking for motivated early-career researchers who wish to be a part of the Advisory Board. Please, consider applying and/or spreading this call.